Role: Digital Creative Director, Blue Chip Marketing Worldwide | Bear Creek Soups
The Bear Creek Getaway sweepstakes offered a number of cozy prizes that aligned well with the brand experience. My team brought the same level of delight to the small screen driving entries. We provided a number of digital media tactics that extended the campaign.
Here are two mobile rich-media units that surpassed expectations. We developed the concept, storyboards and prototypes, then worked with KARGO’s development team to bring them to life. It was the first time KARGO executed the Zoom/Parallax format and it became a standard unit at KARGO. For this Bear Creek effort, the unit performed 10x over benchmark. The experience swiped from inside a cabin and into the Colorado wilderness revealing sweepstakes details along the way.
The Virtual Tour provided engaging hot-points allowing users to explore details and prizes; performing 5x over benchmark.