Role: Creative Director/Name Creation, Wirestone | The story: Analogy
Growth Partners needed a name, branding, website and collateral to go to
market. Born out of Johnson & Johnson, Analogy was a consultancy
that helped clients redefine their products and services by leveraging
new business models to create blue oceans and new revenue streams.
Analogy Founder, Tony Singarayar leveraged his experience at J&J as
an innovation leader to reinvigorate client growth using over 100 tested