KEVIN GILSDORF Kindle Point Inc.
KEVIN GILSDORF / Kindle Point Inc.

CureSearch EveryNow

Urgently aiming to cure childhood cancer

Role: Freelance Creative Director, FQ540 | The story: CureSearch is accelerating the search to find cures to childhood cancers. In November 2012, CureSearch approached FQ540 to create their holiday giving campaign. I developed three concepts; EveryNow had the right urgency given nearly every half-hour a child is diagnosed with cancer. In response, EveryNow drove micro-giving “daily challenges” during December. Tactics developed: Responsive email template/landing page; direct mail and a 10-day, challenge calendar, revealed through social media and campaign vehicles. The results: 50% more online donations than in 2011; Less investment in obtaining donations; 60% increase in first-time donations. EveryNow enabled “The best December ever” for CureSearch.