Analogy Naming & Branding

​A Nomenclature with Depth

Role: Creative Director/Name Creation, Wirestone | The story: Analogy Growth Partners needed a name, branding, website and collateral to go to market. Born out of Johnson & Johnson, Analogy was a consultancy that helped clients redefine their products and services by leveraging new business models to create blue oceans and new revenue streams. Analogy Founder, Tony Singarayar leveraged his experience at J&J as an innovation leader to reinvigorate client growth using over 100 tested business models.