Problem: The ORD Airport Watch website was developed to support increased membership and publicity for Chicago’s only law enforcement supported plane-spotting organization
Process: Kindle Point collaborated with the client to sketch out the potential site map. KP then refined the sitemap, developed content strategy and hierarchy for pages while also curating member photography, writing content and developing key UI elements including the new responsive logos for the organization. Pages were deployed and site was launched in 4 weeks leveraging the Squarespace platform.
Solution: The OAW website launched receiving praise from national plane-spotting organizations throughout the country. The site launch also coincided with a local Chicago news report - on WGN channel 9 - to overview OAW’s purpose, members and website. The site has received 3704 unique visitors between Oct 2019 - May 2020
Contribution: Consultant across design thinking and site mapping, content strategy, UX/UI design, and content curation
