Role: Creative Director/Design lead, Copywriter, Kindle Pont Inc. | On Wednesdays the Chicago Dogs take the field as their alter ego - the Chicago Wieners. In early spring 2018, with Vienna Beef and the original Wiener’s Circle partnerships in place, The Chicago Dogs organization asked Kindle Point Inc. to develop a jersey that embraced the cultural delicacy of a true Chicago Dog. A sub-brand was born. The Chicago Wieners emblem incorporated cues from bold street vendors, the original Chicago Dogs brand; topped with its own flair. Other features of the jersey including the #NoKetchup and modified Wiener’s Circle Emblem gave personality to outdoor advertising, social/online content, and the launch event at the original Wiener Circle.