KEVIN GILSDORF / Kindle Point Inc.

KEVIN GILSDORF / Kindle Point Inc.

Redbox Co-Branding Strategies

Redbox Co-Boxership

Role: Freelancer/Brand Strategist, Redbox | The story: Redbox asked me to help clarify how relevant brands could partner with Redbox to provide offers and benefits enhancing the movie renting experience. I composed a strategy to clarify the benefits, messaging mandatories, digital/print media placements and a style guide. The creative idea: to create messaging with the excitement of la tabloid headline and a look/feel maintaining symbolic introduction of Redbox/co-brand relationships. The creative team leveraged this strategy with my direction to develop four offers, increasing purchase values, building brand awareness and enhancing the movie rental experience.

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