Role: Art Director, Frankel/Arc | Amoco promotion for Wild Wild West
included a movie tie-in and successful sales while the gas station
experiential training and site check collateral aided in meeting a 95%
flawless execution goal across participating stations. The Amoco Dogs
campaign resulted in a 4% over SPLY increase in Ultimate gasoline sales.
This campaign's popularity delayed the renewal of signage for 2-6
drive periods at stations across the Midwest.